» Reddit Case Study: How personality impacts product success - Startup Review Blog

Reddit’s success from a product perspective can largely be attributed to the site’s interesting content that is made easily accessible right on the home page. The Reddit team stuck with a design philosophy that focused on the content, as opposed to site features. The user submitted links to articles occupy the majority of the real estate on the site, and Reddit did not clutter the content with registration forms, ads, or features. Equally important to the accessibility of the articles, was the quality of the content itself. Reddit articles can best be described as news for tech-oriented people, but not just technology news. The articles tend to be intellectual and witty, largely shaped by the personality of Paul Graham devotees and the Reddit founders’ themselves. Reddit competitor Digg launched off the basis of Kevin Rose’s TechTV audience, one could theorize that the Digg community is more tech gadget oriented and mainstream, while Reddit has the personality of a high-end hacker.